What Ignoring Website Maintenance Actually Costs Wyoming Businesses
Most small business owners treat their website like a building: you build it, and then it just stands there. That mental model works for physical structures. It does not work for websites.
A website is running software. That software has dependencies plugins, themes, CMS versions, hosting configurations, security certificates and those dependencies change constantly. New vulnerabilities are discovered. Hosting environments get updated. A site that was healthy at launch will drift out of compliance within months if no one is tending to it.
When a WordPress site gets hacked because a plugin went unpatched, Google often removes it from search results entirely. Recovering from a hack cleaning malware, restoring a clean backup, getting Google to reinstate rankings can easily cost $500โ$1,500 and takes weeks. Compare that to $149/month in prevention.
Speed degradation is the quieter killer. Pages that loaded in 1.5 seconds at launch start loading in 3โ4 seconds as unused plugins pile up and caching configurations go stale. Google measures page speed as a ranking signal. A 3-second load time on mobile causes more than half of visitors to leave before the page finishes loading. You don't see the customers you lose they just never come back.
What's Included in the Website Maintenance Plan
- โHosting oversight monitoring your hosting environment for downtime, configuration issues, and performance problems.
- โ24/7 uptime monitoring automated checks that alert us immediately if your site goes down. Downtime measured in minutes, not days.
- โSecurity patches and updates keeping your CMS, plugins, and themes current with security releases. The most common attack vector for small business sites is outdated software.
- โRegular backups full site backups stored offsite. If something goes wrong, we restore quickly to a clean state. No backup means no recovery option.
- โSpeed and performance checks monthly review of Core Web Vitals and page speed scores. We address degradation before it becomes a ranking problem.
- โSSL certificate management keeping your HTTPS certificate current. An expired cert shows visitors a browser security warning and causes Google to flag the site.
- โContent updates text changes, image swaps, menu updates, seasonal copy, contact info. Standard changes included without extra billing.
- โDirect access to Bitner if something comes up with your site, you email or call me directly. Not a support ticket queue.
Built by Someone Who's Seen What Breaks

Bitner Rocha Founder
Before Old Faithful Web Co., I worked at Henry Schein and DentalQore where I learned what enterprise-grade site maintenance looks like rigorous, documented, and proactive. A real engineering and digital-marketing background behind the work. My family ran an ice cream shop and owns a truss plant and construction company, so I understand what it costs when something breaks and no one's watching. You work directly with me if something goes wrong with your site, you call me.
Transparent Pricing. No Surprises.
The Website Maintenance Plan is $149/month. Includes hosting oversight, uptime monitoring, security patches, backups, speed checks, SSL management, content updates, and direct access to Bitner.
Want active SEO growth on top of maintenance? That's the Growth Plan at $499/month everything in maintenance plus Google Business Profile management, keyword tracking, on-page SEO, schema markup, and GEO optimization.
One-off emergency fixes and specific projects are available at $99/hr.
Frequently Asked Questions
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